Making Clients for Life by Providing True Value on Autopilot
In this episode of the Real Estate Growth Hackers Show, Jack Huntress joins me to share how authorized professionals can make lifetime clients on autopilot.
Jack’s vision for HomeBinder is to centralize home information. They’ve been working with all sections of the real estate ecosystem for almost seven years now. The platform is for real estate agents, home inspectors, mortgage lenders, home service providers, and more.
Here is a rundown on everything we talked about today:
Context About HomeBinder
The first context of HomeBinder is providing a centralized digital place to keep all of the information about the house. Instead of giving clients a branded three-ring binder to organize closing docs and all the information needed about the house.
HomeBinder changed the game by being digital. From that code of delivery, they can do interesting processes such as emailing maintenance reminders, notifying if an appliance is being recalled, and helping clients track various aspects of their home that a strategic three-ring binder couldn’t do.
The second context of the platform is having a place to organize and manage their home, like an operating system for the home. Having an account helps clients produce reporting documentation quickly, to give to anybody involved in a transaction such as a purchasing agent and an appraiser buyer.
Taking Care of Your Past Clients
Home value says something about the demographic of a person. Most people care about it as well as the quality of investment. As a real estate agent, find some way to make home value part of the way to communicate with your previous clients on autopilot.
Another overarching strategy to stay top of mind with your past clients is to give them peace of mind. This peace of mind aspect comes in two flavors. One flavor is I know where everything is and I have access to it. The second thing is that I have done the tasks that aren’t or are imperative for me as an owner to get done.
Providing Consistent Value
To continuously be a part of that homeownership process, connect your clients to a network of professionals that could help them maintain their home and help them have a great experience in their home.
As an agent, you have to take some ownership. You can’t just set it and forget it, you need to manage the relationship a little bit. You need to know that if you give out the name of a business, and your client called, they’re going to get a callback. Because anything short of that damages your reputation.
Other topics we covered on the show:
- NAR (National Association of REALTORS) statistics about Real Estate Agents transactions. [00:06:25]
- The important aspects that are lacking in AVM’s (Automated Valuation Model). [00:12:53]
- How to effectively update your home service provider list. [00:35:01]
- The layout on how people can get involved with HomeBinder. [00:44:55]
Ready to Get Started with Jack Huntress or Still Have Some Questions?
Go to HomeBinder and book a schedule on Randy’s calendar.
Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.