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Use AI to Create Authentic Content At Scale

In the fast-paced world of real estate, staying ahead of the curve is crucial for success.

As a residential real estate team owner, you’re always looking for ways to scale your business and provide top-notch support to your agents.

One powerful tool that can help you achieve this is generative AI.

In a recent episode of the Real Estate Growth Hackers show, hosts Zach Hammer and Charlie Madison delved into the challenges and opportunities of leveraging AI for social media content creation in the real estate industry.

The Struggle with Generic AI-Generated Content

Charlie Madison, the founder of Referrals While You Sleep, shared his experience with using AI to automate social media content creation at scale.

One of the biggest hurdles he encountered was the lack of a unique voice in the AI-generated content.

The posts often felt generic, formulaic, and failed to capture the essence of the real estate professionals they were meant to represent.

Providing Context and Guidance to AI

To overcome this challenge, Zach and Charlie emphasized the importance of providing AI with clear context and guidance.

This involves:

  • Defining the client or brand voice
  • Identifying the target audience
  • Specifying the desired messaging

By giving AI detailed information about the realtor’s world, their clients, and the keywords to focus on, the generated content can better align with the intended message and audience.

Building Concept Packs and Content Templates

Another key strategy discussed was the creation of “concept packs.”

These packs include:

  • Key points
  • Stories
  • Metaphors
  • Powerful quotes

By extracting these elements from a realtor’s existing content and feeding them back into the AI, the generated posts can maintain a unique perspective and avoid falling into the trap of generic consensus content.

Additionally, mapping out content templates, writing styles, and platform best practices can significantly improve the quality and authenticity of AI-generated content.

Iterative Workflows for Exponential Results

Zach and Charlie stressed that leveraging AI for content creation is an iterative process.

It takes time and effort to find the right balance between human creativity and AI efficiency.

However, by making incremental improvements to the AI workflow, you can achieve exponential results in your content creation efforts.

Join the AMP Intel Mastermind

To help real estate professionals navigate this exciting frontier, Zach Hammer has created the AMP Intel Mastermind.

This mastermind group is dedicated to testing and refining best practices for AI-assisted content creation in the real estate industry.

By joining the mastermind, you can:

  • Learn from the experiences of other real estate professionals
  • Access cutting-edge tools and strategies
  • Collaborate with like-minded individuals to push the boundaries of AI-powered content creation

If you’re interested in taking your real estate business to the next level with AI, consider reaching out to Zach Hammer and joining the AMP Intel Mastermind.

Embrace the Future of Real Estate Content Creation

As a residential real estate team owner, staying ahead of the curve is essential for growing and scaling your business.

By harnessing the power of AI and following the strategies outlined by Zach Hammer and Charlie Madison, you can create authentic, engaging content that resonates with your target audience.

Remember, it’s an iterative process, and success comes from continuously refining your approach and leveraging the collective knowledge of the real estate community.

Embrace the future of real estate content creation, and watch your business soar to new heights.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

https://www.linkedin.com/in/zachhammer

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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Get instant access to our Ultimate Collection of 769 Marketing Ideas for Your Real Estate Business.

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Enter Your Best Email Below To Tell Us Where To Send Your Access To The Ultimate Collection Of Real Estate Marketing Ideas And Future Updates

*We Hate Spam. Your Privacy Is Protected.

Real Estate Growth Hackers Founder

DSC01591 copy

Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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