[00:00:00] Zach Hammer: Welcome back to Real Estate Growth Hackers. On today’s episode, we’re going to be diving into practical tactics and strategies that AI is working for right now for real estate businesses, for real estate teams. That are here and now, things that you can do today as we’re speaking, they aren’t off on the horizon. And they’re working right now to get good and meaningful results to either help you grow and scale quickly, help reduce the time involved to do processes that you’re already doing.

[00:00:28] Zach Hammer: We’re looking to help you generate more business or have the business processes that you’re already doing take less time. And these are the ways that are working now. They aren’t just hype. These are things that we’re actually seeing be deployed and be used in the here and now. With me today, I have Charlie Madison, my co host from Referrals While You Sleep and the realtor waiting list. Back in the Hawaiian shirts today, Charlie, I am, excited to see the Hawaiian.

[00:00:53] Charlie Madison: Hawaiian is here.

[00:00:54] Zach Hammer: Good call. So yeah, I’m excited to talk about this. What do you think about this topic, Charlie? Do you think [00:01:00] talking about practical use cases will help people?

[00:01:02] Charlie Madison: I love it. We’ve been going over a lot of the practical use cases in your Friday Mastermind. And it sparked for this overview of some of the things we’ve hit, how do you recruit more agents? How do you retain more agents? How do you lower your expenses while providing more customer service? So those are the things that we’ve hit. So yeah, I’m excited for this.

[00:01:23] Zach Hammer: Awesome. As we dive into this, a little bit of a context, my goal for what we’re about to cover, is things that you can know that they’re able to be done. On this episode, we’re not gonna be able to go into a ton of the exactly how you do it?

[00:01:35] Zach Hammer: It’ll be a good starting point to understand that these concepts are doable, are implementable. But you may not have all the information that you need to actually take action on them. So that we could get through and just open your eyes to this. Like, why are we doing this? The reason why I’m doing this, is that I’ve seen something in the market that there’s a lot of confusion around like, Hey, AI is exciting and yeah, I’ve used ChatGPT to write a rap about my cat [00:02:00] but like, how do I actually use this to make a difference in my business? What does that look like? What does it look like in a way that actually has tangible ROI? Both on my time and my money, in order to make sure that AI is actually helping. Be achieved by business goals in the here and now.

[00:02:18] Zach Hammer: And a lot of people see the hope and promise of the future and maybe struggle to see what works right now. Because, there is some really powerful stuff that I think is coming in the future that isn’t quite here. Where AI might be able to do a lot of the leg work on some of this stuff and really allow us to show up just with the things most necessary from humans.

[00:02:36] Zach Hammer: But some of that’s still being developed, right, Charlie? We see the potential, but it’s not easy to do yet. But there are tons of things that right now, we’re seeing implemented with teams that are working with us. We’re implementing in our own businesses that are getting us immediate results right now that are helping reduce time investment, increase the results that we’re able to get for every dollar we’re spending on marketing and staff and really just [00:03:00] really drive, effective growth, leveraging AI.

[00:03:04] Zach Hammer: Now the key is, understanding that right mix of what you can expect, what you can’t expect. So there are still the caveats as normal. It’s not like most of these processes, they’re not going to eliminate the need for humans. But they’re going to take a process that used to be 100% requiring a human, down to it takes care of the 90% and the human shows up for the last 10. The human takes the rough draft and puts the final polish on it. The human is required for really those edge cases or just that final bit of polish. And that’s mostly what you want to think about for this. I’ve seen people expecting way too much. And so keep that in mind, when we talk about these, know that where it’s going to help. Is it’s going to drastically decrease your time investment while still requiring humans to really get that end result? Does that make sense?

[00:03:51] Charlie Madison: Yep.

[00:03:51] Zach Hammer: All right. So with that caveat out of the way, let’s go ahead and dive in into our list here. So, I’ve got a list of ideas prepared here. Right now, technically on [00:04:00] my list, I have 8 things listed but as we were discussing this episode in advance, Charlie, we mentioned, like, number 1 by itself is really, technically multiple processes all in and of itself.

[00:04:13] Zach Hammer: So, we won’t list out the numbers. I’m just going to give you guys the ideas of what we’re talking about here as we move through them. So, our first one is a really powerful concept of being able to leverage your current training, your current calls, your current meetings and turning that into effective marketing that you can use to attract agents to your team, to recruit agents to your team and, grow your real estate team.

[00:04:42] Zach Hammer: And here’s a little bit about what that looks like. So chances are, that you’re doing some level of maybe a weekly sales call, maybe you have individual coaching calls with agents, maybe you are doing training for your agents or making sure that they have opportunities to learn about, how you do open houses? [00:05:00] Or how you do your listing presentation? And you’re probably making sure that you’re putting some level of effort into equipping your agents with that sort of stuff. What’s really cool, is that you could take that work that you’re doing just to make sure that your current agents are successful and turn that into the tools that help to attract new agents.

[00:05:18] Zach Hammer: And even from taking private conversations and pulling out the key points of what you talked about and turning that into other assets. That’s a really powerful concept. What do you think about that one, Charlie?

[00:05:32] Charlie Madison: Yeah. I mean, You may even be coached by someone else, you can record that. I was just looking at some of the templates that we’ve got, you’ve got The Hero’s Journey, you’ve got Expert Insights, you’ve got Most People Think X But Instead It’s Y.

[00:05:47] Charlie Madison: Imagine take that one thought that you had and converting that into multiple different ways. That’s 3 or 4 great concepts from one call. How many calls do you have a week with [00:06:00] people? It could be your employees. It could be your admin. With AI, you can actually extract the best stuff from every conversation.

[00:06:08] Zach Hammer: Exactly. And the process becomes really simple. Because if it’s recorded, you can take that recording and turn it into a transcript. You can take that transcript and pair that with a good prompt that says something like, extract the key ideas from this. Restructure the key ideas as this style of post.

[00:06:26] Zach Hammer: Now it is key to have the right prompts, the right templates in order to get the best results from that. But literally, in terms of the assets that, like a recording of a training could be turned into. You could take that recording and AI can take it without human creative effort being necessary. Can write multiple social posts, it can adapt them to every network that you might want to be on.

[00:06:51] Zach Hammer: Facebook looks a little bit different than LinkedIn, looks a little bit different than Twitter. They all look different from TikTok, Instagram, shorts versus long form YouTube [00:07:00] videos. It can adapt it to all of those in terms of the written content, especially, you could use AI to generate short form clips off of your longer form thing. That doesn’t necessarily work for everything. Your private conversations, maybe not as much, but if it’s a one to many training, it works great for that. And you could even use AI to help you generate a landing page where people get access to the replay of that call that’s written well to generate signups.

[00:07:24] Zach Hammer: It could write using the context of that landing page, it could write the ad to drive people to that landing page, you could use it to adapt it to the beat up post, you can turn it into an Eventbrite. And what’s powerful is that by leveraging AI, no longer do you have to have somebody who can be a creative writer to do this, you could leverage AI with the transcript plus the right prompt and then get those things back that are 80 to 90% there.

[00:07:49] Zach Hammer: And a VA could do this, right? Like, somebody overseas even can actually run most of this process for you and then you do the final polish with a quick human pass over to make sure that it’s all good. [00:08:00] But the amount of time that’s required is drastically reduced. Because you’re just approving and making minor tweaks rather than having to write all these things or take somebody’s time to write them all comes so much easier.

[00:08:09] Zach Hammer: And literally long term, you can even build automations where you drop in a transcript and all of these things are generated at the other end.

[00:08:16] Charlie Madison: And that’s all possible now. You can actually put that together, that whole system right now.

[00:08:22] Zach Hammer: Right now, all of that is buildable, literally right now. Many of those pieces we have already built and deployed, right? But all of it’s possible to doable right now. So that’s our first big bucket, converting your current training and coaching calls and stuff into all the marketing that you need to attract agents who are excited and hungry to work with you on your real estate team. The next one that we have, is how you could use AI to make it easy for your agents to show up and get you everything that you need to actually work with them.

[00:08:55] Zach Hammer: Charlie, we were talking about how sometimes it can be hard to get the agents to like, [00:09:00] properly fill out the forms that you need in order to process their deals. And actually take over the transaction and do that sort of stuff. But it tends to be a lot easier to like, hop on a quick phone call and take down all the information and then get it into whatever format you need. So, AI is really good at being able to allow people to show up as they are. In the ways that are easy and take it and convert it into the format that you need for your system, right? For your software, for your transaction management platform, for all of those things. So it could take the information from a call, the transcript and extract out the key details that would actually fill in your form for you. So essentially, you start to eliminate the need for agents to fill out forms.

[00:09:39] Zach Hammer: And that becomes powerful, right? That means that you have less issues with humans filling out forms incorrectly. You have less issues with people just not filling out forms.

[00:09:51] Charlie Madison: That would never happen on agents.

[00:09:53] Zach Hammer: Yeah, right? You have more consistency of being able to convey those things into the correct format for your systems.

[00:09:59] Zach Hammer: AI as a [00:10:00] bridge between humans and technology, is a really powerful concept and it works really well. It takes human speak and can convert it into the output that a computer actually needs. That’s something that you’re fairly, familiar with, especially you’re history, you are a coder, right?

[00:10:17] Zach Hammer: So you do already know how to build things out that way. And it’s funny. My buddy, Richard talked about it like, he is not super concerned with robots taking over the world because one comma in the wrong place breaks it completely. Unfortunately now with AI,

[00:10:35] Charlie Madison: That’s not the case anymore.

[00:10:36] Zach Hammer: It started to be able to detect that and fix it itself. And so similarly, it could take you talking naturally and turn it into the language that typical code actually needs. So that’s super powerful. Any other thoughts on that one?

[00:10:49] Charlie Madison: No, I think you explained it well.

[00:10:51] Zach Hammer: Perfect. So the next one, and actually this is one that you added to our list. So I’d love for you to talk about it, the Use AI To Preview Contracts For Compliance. [00:11:00] Can you walk through what that would look like and how that would work?

[00:11:03] Charlie Madison: Yeah, if I was going to do it, I remember, one of my brokers, we had a pretty big office and she’d be at the office late. Part of being a broker is, you’ve got to, you know, it falls on you, compliance. And she had to look through the contracts to make sure that they complied.

[00:11:18] Charlie Madison: And so I would create a prompt that would look for empty lines and say, Hey, this line should not be blank. I would even put in rules like, this line should not be in the past. This line should not be in the future. And I would create a prompt that laid out. I know here in Tennessee I think, we’ve got like a seven page purchase contract and I would have that there. Because there’s common things that your compliance person always works, looks at anyway.

[00:11:45] Charlie Madison: And then, over a few rounds, I even have it look for even more advanced stuff. But just that, and then I would just send every contract through that and you could actually do that probably for all of your documents. And so you can get a [00:12:00] nice round one, which documents are there.

[00:12:03] Charlie Madison: Cause what’s cool about AI, it doesn’t matter what the file is named. Like, AI can actually read the text of the PDF and can actually see, does this say RF-208? And again, that kind of goes back, like you said, they overlap now agents may not have to rename all the files in a certain order. Imagine if all your contract packets went through an AI run part one and I liked what you said, if it comes back, perfect, you may not believe it but what if you ran it through three times? And that would be pretty awesome. That would save a lot of stuff.

[00:12:40] Zach Hammer: Right. That’s actually a strategy. I forget what it’s called. They’ve got an official name for it but it’s one of the prompting methods that advanced prompt engineers use with AI is that, you give the model the exact same prompt but three separate instances.

[00:12:55] Zach Hammer: So, if you were to replicate this, a ChatGPT, it would be like, you do the prompt once, get [00:13:00] the answer. You open a new chat, do the prompt again, see what the answer is. You do a new chat, you get, do the prompt again, see what the answer is. And if all three of the match, the chances of it being correct is good. But anyway, you could do that readily at scale. Using tools that will do that for you. It’ll run it three times, compare the results and see if they match. And if they do, then you’re likely good. But if you get one that says it’s not good, then you start to be able to see okay, maybe it’s not perfect.

[00:13:30] Zach Hammer: For something like this, this is a really good example. I would probably never fully trust the AI on this yet. Maybe not never. Like right now, it would not be at the point where I would, I would rely on it fully. But If it says something’s wrong, it’s going to detect wrong a lot more readily than perfection. And if it says it’s perfect, that’s a good time to check it. Right? But you likely won’t have to, you won’t have to go in [00:14:00] and do detailed checks on the ones that it says that it’s wrong. Cause it’s most likely correct and you get the corrections made. It saves you the time on having to track down the ones that are fail, right?

[00:14:07] Zach Hammer: So you save a lot of time in that process. Yeah. I love that one. The next one that we have goes back into the marketing vein which is, Infinite Adaptability, right? So, when you’re building out your real estate business, especially working as a team where you’re trying to help equip your agents with the things that they need to be successful.

[00:14:24] Zach Hammer: In this day and age, social media is definitely a part of what it takes to make sure that you’re getting your message out there, that you’re being known in the market. And it could be useful to provide things like, maybe it’s blog posts, maybe it’s standard Instagram posts, maybe it’s Pinterest pins, right? Like all sorts of things that you could say, Hey, these are proven good, useful things that you could put out to market. But the problem that most people run into, what happens when a team provides a set of things like, Charlie, what happens next?

[00:14:54] Charlie Madison: You’ve just got cookie cutter everyone posts the same thing. It’s like multi level marketing, someone’s you know, [00:15:00] selling Mary Kay and If you know six people are selling Mary Kay, they’re all saying the exact same thing.

[00:15:05] Zach Hammer: Exactly. The downside of that is that, nobody likes that process, right? Like it makes the marketing less effective than it could be. Your agents will not like that they’re posting exactly the same stuff as somebody else. Over time, they’ll start to realize that, whether or not they start realizing that.

[00:15:23] Zach Hammer: And so what would be ideal is, if you can take that one set of content and turn it into an infinite set of content that is unique, adapted to the person, has a different flavor, a different personality and there’s lots of different ways to skin this proverbial cat. It could literally be something that you do for your agents, where you have your feeder set of content and then maybe you feed in some examples of their writing, some examples of who they are and what matters to them and then get it to adapt the proven stuff into a list of things for them to leverage from then on, right? So there’s lots of great [00:16:00] ways to do that. Or you might even just equip them with understanding the process for how to do this themselves. Because it doesn’t have to be hard, right?

[00:16:07] Zach Hammer: If you equip them with the training and the process on how they can leverage AI to make their lives easier, then they’re likely to want that as well, because they want to be posting unique content. They want it to feel unique to them. And if they could do that in an easy way, they’re more likely to do it.

[00:16:21] Zach Hammer: So yeah, Infinite Adaptability. You provide one set of stuff and it can become everything that they need. So that one’s super powerful. And again, in terms of specifics, that’s where we get into this list could be infinite. That’s Facebook posts, blog posts tweets, video scripts, emails, phone calls, text messages, all of that stuff.

[00:16:40] Zach Hammer: You can infinitely adapt it so that it’s unique to that person, rather than being the same cookie cutter thing.

[00:16:45] Charlie Madison: And this goes like, we’ve all seen the cookie cutter kind of company branded info, one piece of value you can have, is you could have a process when someone joins your team, you actually walk them [00:17:00] through. It wouldn’t even take long, 20 or 30 minute process where you get their voice.

[00:17:05] Charlie Madison: So they don’t just get like a random thing but you can actually tailor the marketing to their voice. Pretty simple.

[00:17:13] Zach Hammer: Exactly, yeah. So there’s a ton of options on how you could make this happen. Like the easiest one to start out would literally just be, you have your standard set and you teach your agents how to adapt it readily using AI. Like that you could implement today, right? You might need a little bit of a process to build that out but it’s all doable right now. The other one that I really like, this next one is Similar But Different. The last one was about taking one set of resources and adapting it to all of your agents.

[00:17:42] Zach Hammer: This next one is about taking one input and allowing you to scale up your marketing more effectively. And really for me, one of the most successful things that I’ve ever helped agents do to generate as many leads as they want. I developed a concept that I call, A Thousand Leads From Every [00:18:00] Listing. And the whole idea is just looking at the listing as this hub and spokes of all of this other ways that listing could be adapted in order to go out into the marketplace and find opportunities for leads for you. The concept has worked and it’s really powerful.

[00:18:17] Zach Hammer: The downside is, historically been that it takes a lot of time to take that listing and to adapt it into all those other places. But with AI, that process has become drastically easier, where now you can brain dump the details about a listing, right? Like literally, maybe you’re doing a walkthrough of the property and you just have a voice recorder, where you’re walking through and you’re taking notes on what you’re seeing, what stands out, and maybe at the end of it you note down.

[00:18:44] Zach Hammer: Like, these are the most important elements that I really want to feature on this. Take that transcript and that could literally become your listing description. It could help you to fill out all the details that you need for literally inputting it into the MLS. All of that, right? You can structure your prompts so that it knows the difference between what should be [00:19:00] available in the public remarks versus what you might leverage, say on like a flyer. Maybe you have different details that you’d throw on a flyer than you’d put in the public remarks because of character limits, right? So it could take that. It could generate that from really simple inputs, whatever is easy for you. Maybe you’d rather type it out but do a sort of brain dump typing it out, right?

[00:19:19] Zach Hammer: Not structured, not clear but just, these are my free form thoughts as they flow to me about this listing. So it could take that and then take that raw input, turn it into a well structured listing description. It could turn it into your flyers. It could turn it into your direct mail. It could turn it into a public Facebook post, a Facebook ad. It could turn it into a Facebook marketplace listing. That’s well structured and has all the details needed correctly for Facebook marketplace. It can adapt it to Craigslist. Which is similar but slightly different. And normally would take a bit of time to adapt it into that format.

[00:19:51] Zach Hammer: You could take it adapted it to emails to reach out to a buyer list, text messages, phone calls, everything that you might need. And further, I [00:20:00] actually, in my vault have a playbook that’s designed to show you how you could secure a listing to market this way, even if you don’t have any of your own. So like, you could leverage all of these benefits for listings that you don’t have. Because I have a process for how you adapt this to reach out in order to get permission to market somebody else’s listing but still generate all the leads off it. And so, what it does is it makes it that one input becomes all of the easy things that now a VA could take and copy and paste all this stuff rather than having to have a person leverage creativity to write and adapt to all these different frameworks, right?

[00:20:36] Zach Hammer: Which it’s not the kind of thing that takes a ton of hard work but it takes time, right? Adapting a listing description to Craigslist post might take 30 minutes. And getting it all posted. But if all somebody has to do is copy and paste, that starts to be able to be done in 5 to 10 minutes, right? It becomes a big time savings and allows you to accomplish more [00:21:00] with more scalable kind of talent, right? So it’s really powerful to be able to adapt it that way. Yeah. Any further thoughts on that one? Anything else that you could think about for Infinite Adaptability and where you deploy it?

[00:21:11] Charlie Madison: Well, I think the one thing that you said is really cool. It means that you don’t need a skilled talent to be able to do that, which means you can, because skilled talent from my experience is also usually a little bit slower because they’re more of a perfectionist. It takes them longer, so instead, you can have lower skilled talent, just really, it’s pointing and clicking.

[00:21:37] Charlie Madison: They can fill that out for your agents. So one person can imagine if all of the listings in your office had a thousand leads from one listing going on, and they’re all unique. That’s what’s cool.

[00:21:51] Zach Hammer: Exactly. Yeah. A lot of people don’t realize this but there is a lot of opportunity cost going on right now. Like literally, if you are not putting [00:22:00] your listings onto Facebook marketplace, you are missing out on leads that you could have. And it doesn’t cost anything. When we look at, are you generating enough leads and are you producing enough in order to keep your agents busy? There are opportunities right now that you probably are not taking advantage of just because staffing and time to actually leverage them, right?

[00:22:20] Zach Hammer: That’s why you look at more scalable things like, Facebook ads or those kinds of systems, because that’s easier to wrap your head around how I could scale it up to provide more leads. But as some of these other opportunities become easier to implement on they start entering into this field of shoot, like, we’re leaving opportunities on the table we might as well be leveraging them. So AI unlocks where the resources required at this point have gotten low enough that they actually start making sense, even in a scalable environment. So that’s super powerful. The next one that we have, this one, it’s surprised me how popular this concept is.

[00:22:56] Zach Hammer: Cause it feels like the kind of thing that most people are like, Yeah, [00:23:00] like, I don’t know. But man, I’ve been surprised how much people are excited by this next idea, which is how you can leverage AI to help you generate your SOPs, your Standard Operating Procedures, right? So, like all of the documentation that you need to say, this is how we do business.

[00:23:18] Zach Hammer: This is our process, our procedure, step A to step Z for how we take listings, how we market listings, what does the process look like for cleaning up your database? Whatever it is and typically, what I found is that most businesses don’t have strong SOPs. Because they take a lot of time to build and the payoff is more in the, everybody understands why they’re important, I think but the payoff feels like it’s down the road, but the pain of making them is now.

[00:23:48] Zach Hammer: so with AI, part of what’s become powerful is that you can show up in ways that are really easy. You can say, show somebody on your team a basic process for here’s what we do, here’s the concept, here’s how it [00:24:00] works, that sort of idea. Record that and then with AI, you’re able to take that and structure it into a clear, well defined SOP that from then on, somebody could flow through a written document that’s going to allow for better, more efficient implementation. Because, trying to review a video when you need to do a process takes forever, right?

[00:24:20] Zach Hammer: You have to keep doing that thing where you scrub back to that thing. What did they say? What do I click? I forget. But when you have a written version, when you’re trying to actually go through and do it, you’re able to really quickly see, Oh, okay. Copy paste, this is what I need, this is the button, you’re able to scan and quickly find what you need quickly. And it’s easier to update as well. You can show up in the easy way now and get the thing that allows you to be able to scale by bringing on new team members, bringing on new staff and equipping them with the training that they need to get up and running quickly.

[00:24:50] Zach Hammer: So it makes it more likely that the hires that you make are able to accomplish the jobs that you need them to do successfully. It makes it so that people’s needs change and maybe [00:25:00] people have to leave your staff or their lives change that you’re able to bring people on quickly and more effectively and have a more resilient business that is less prone to the chaos and entropy that inevitably happens in some of this stuff.

[00:25:13] Zach Hammer: But yeah, transcript plus AI and you end up with, In the time it takes you to just show somebody the process that you’re going to have to show them anyway. Because you have to train them, right? You have to train somebody how to do it. In that same time, you can generate that transcript and have the SOP as well, so you get both. And man, this is probably one of the first things that I tried that I was like, wow. How well it worked from being able to go from a recording to a well structured SOP. This for me was like that light bulb moment because I’d seen interesting things that felt less impressive.

[00:25:45] Zach Hammer: But being able to generate a well structured SOP by showing up easily and naturally was game changer for me. Does that make sense?

[00:25:52] Charlie Madison: Yeah. And I think it’s not just the creating it. It’s the updating it. AI [00:26:00] makes it easy to stay current.

[00:26:01] Zach Hammer: Exactly. Because that’s the reality. Like, sometimes you might need to re record a video. And if something’s completely different, you re record a video in order to do it. Most of the time that’s not the case though. Where it’s like, you change some minor thing. And the point of the video is more to give the overall process.

[00:26:18] Zach Hammer: But the written, gives you the step by step that somebody could follow. It’s a lot easier to update a document than it is to update a video. So we got two more, I’m going to go with this one first. So, the other way that AI is implementable right now is actually one that people could take and leverage immediately.

[00:26:35] Zach Hammer: So you can take a tool that I use that I love but there’s multiple of them. But beautiful AI is the one that I like, will allow you to take a written outline or just your notes, your thoughts that you could upload to it and it’ll restructure it into a well structured, great looking presentation. That it’ll add images, it’ll restructure the wording to make sense in a slide framework. So, you can take a concept where it’s [00:27:00] like, I need to teach agents how to do this specific style of open house but I needed to be in a presentation format that I could present. You could go from, here’s what my process looks like and what matters and what I want to teach.

[00:27:12] Zach Hammer: It could take that and turn it into a presentation instead of you having to build the slides or have somebody else build out the slides. Literally from your notes to a presentation in just a couple of minutes, right? And then you do a little bit of polishing on it and it’s good to go. Those tools just keep getting better.

[00:27:29] Zach Hammer: That’s been one that I’ve been really excited about. Have you seen that? Have you used that kind of tool as well, Charlie?

[00:27:33] Charlie Madison: Yeah, my favorite one. I love Gamma. Gamma.AI is real simple like that. There was one day I put in some text and changed some images and I don’t know, it took me 12 minutes to just create an amazing little presentation. I was like, wow, that is cool.

[00:27:49] Zach Hammer: Yeah, it’s awesome. So the last one, the one that we’ll end on for now, is how you can actually leverage AI in your hiring? And this is something that I actually did. So, in my [00:28:00] hiring process and this is the kind of thing that you would get access too and you have available in our Mastermind. But I actually have a really specific strategy that I detail on how I take somebody from an applicant through processes in order to make sure that the chances of hiring somebody that’s gonna be a good fit are as high as possible.

[00:28:18] Zach Hammer: One of the first things that I look at though, is I do a couple of things. One, I make sure that there’s a secret code word in the job posting that they have to include in their cover letter or in their message to me. So I know that they read the ad. But the other thing that I like to look for is in their message to me or in their cover letter, did they match up what I said I wanted in what they told me that they know how to do? And especially if there’s something that’s really important, like, they know a specific tool or they’re familiar with a specific process, like, that’s not always important, but if it is, I want to make sure, did they do this?

[00:28:54] Zach Hammer: So similar to how you were describing compliance monitoring on contracts. I’ve done the same thing with cover [00:29:00] letters and I didn’t know if this was going to work, the first time that I did this. But I actually ran this process and I had it even a chart out their scores into a spreadsheet and give them points based on how well aligned everything was. And I wasn’t sure if that was going to mean anything but lo and behold, at least for me. The person who scored the highest on points was who I ended up hiring. Like they were the person who ended up working out right. Now, this was with me going into it with a little bit of skepticism of saying, I don’t know if I could really trust AI for this.

[00:29:31] Zach Hammer: I’m doing this as an experiment. And so, I still did my own vetting of talking to the people and seeing through more direct conversation, who is going to be a best fit. But yeah, the person who scored the highest ended up being the best fit. I was pleasantly surprised that, essentially through AI, I was able to reduce a pool of over a hundred applicants down to three people that I actually considered.

[00:29:51] Zach Hammer: I didn’t have to go through the process of vetting like, each and every one of them. I got to consider the best of the best cause AI allowed me to reduce my [00:30:00] consideration down to just a few good candidates. And man, it was a massive time savings for me for sure. Have you used AI in that sort of framework at all yet, Charlie?

[00:30:09] Charlie Madison: I have not.

[00:30:09] Zach Hammer: But yeah, you do a lot of hiring. You can imagine having that process of literally just doing that initial review of, like, did they meet these needs? Did they do this process correctly? And then you only having to pay attention to the ones that actually make it through your different checks, man, it could save a ton of time for sure. But yeah, there you go. There is a solid list of ways that you could leverage AI right now. It’s not intended to be an exhaustive list. This is intended to be a list of things that we’re seeing right now to make it real for you. The kinds of things that AI could be used to make a difference in your business, some real ways that we’re using it, that we’re seeing get results to save time and help grow your business.

[00:30:48] Zach Hammer: If that’s something that is interesting to you, then you want to help with that. Feel free to reach out to us at RealEstateGrowthHackers.com/Contact. We have lots of different ways that we could potentially help you with that. For a [00:31:00] very select few group of people, we might be able to help you build it out directly on your behalf.

[00:31:05] Zach Hammer: We don’t work with many people in that way, but if that’s something that you want the help with, feel free to reach out. We do have a Mastermind that I’ve mentioned as well, where we continually come around these things. We talk about new concepts. We help be your resource, both for your team, your staff, as well as the agents on your team in order to help them implement AI effectively.

[00:31:24] Zach Hammer: And then the other thing that we’re doing is, we’re starting to build out cohorts where we’re accomplishing very specific end results like, building out that marketing system that we talked about. So that you could turn your trainings into extensive marketing to recruit agents.

[00:31:36] Zach Hammer: No matter what you’re looking for, we likely have some way to help you implement that sort of stuff. RealEstateGrowthHackers.com/Contact. Feel free to reach out to us. And we’ll see what we could do to get you the help that you need and whatever capacity it makes sense for you to get that help.

[00:31:51] Zach Hammer: But otherwise, Charlie, thank you so much for joining me for another episode, helping people implement AI into their real estate business. Any final thoughts [00:32:00] from you on this topic?

[00:32:00] Charlie Madison: Sign up for whatever Zach has if you want to implement this. I’m on the calls almost every Friday and I’m deep into this and learning stuff. We’re just at the tip of the iceberg. This is one of those things that, if I start implementing it now and I keep implementing it, my lead grows.

[00:32:17] Zach Hammer: Exactly. So yeah, there you go. If you have any questions, feel free again, reach out RealEstateGrowthHackers.com/Contact. Otherwise we’ll catch you on the next episode.