The Power of SMS Marketing in the Real Estate Space
In this week’s episode of the Real Estate Growth Hackers Show, Dan Corkill joins me to discuss why SMS Marketing is a powerful tool in the real estate space and how to leverage this concept in your real estate business.
Dan is the CEO of Follow Up Boss — a self-funded, profitable company that started in April 2011. The company’s goal is to help real estate businesses work smarter, deliver a first-class client experience, and close more deals.
Here is a rundown on everything we talked about today:
What Separates SMS Marketing from Other Traditional Follow-ups?
Follow Up Boss focuses more on the follow up sales aspect rather than mass marketing texting campaigns. The reason why they focus on SMS is because messages are sent fast and easy to respond to. At the same time, it is easy to ignore if it is not relevant, compared to making a call.
In a month, they would send about 20 million texts back and forth. If you think about it, these are conversations people are having — a crazy number! People love texting and it has definitely taken off in the past years up to the present.
SMS Compliance Shift
10 years ago, SMS was a little bit of the wild west, because it was more for texting friends and family. Businesses as well as scammers weren’t really using SMS back then. But now, people are getting messages from unknown numbers which can most likely be a scam.
Most networks are aware that consumers don’t like it, so they developed programs that efficiently filter messages. They are also taking it from a legal standpoint and looking at how to find people who are abusing their networks.
An advantage that people have with the SMS Compliance Shift is that businesses would have permission. Businesses would be able to use SMS in a legitimate way and they will be able to get in touch with the people that want to hear from them.
Other topics we covered on the show:
- Statistics of SMS open rates and response rates [06:19:00]
- Some SMS tactics that an agent could dive into and leverage in their real estate business. [11:29:00]
- About Follow Up Boss’s additional feature — video texting. [17:14:00]
- Other great features of Follow Up Boss. [23:05:00]
- Recommendations on how you can efficiently and effectively use SMS Software like Follow Up Boss. [24:48:00]
Ready to Get Started with Dan Corkill or Still Have Some Questions?
Go to FollowUpBoss.com or check out their Instagram page at followupboss to see the amazing features they offer.
Connect with Dan Corkill:
- Website: FollowUpBoss.com
- Facebook Profile: Facebook.com/DigitalBuzz
- LinkedIn Profile: Linkedin.com/in/FollowUpBoss
We Have Resources for You!
Also, Dan mentioned these items on the show. You can find them on:
Real Estate Growth Hackers Founder
Zach Hammer
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.
