The Paradox of the Successful Real Estate Agent

In this episode of  The Real Estate Growth Hackers Show , we talk about how Costas Peppas —co-founder of Agent Legend —started out and what led him to “The Paradox of the Successful Agent.

You can generate as many leads as you want but somewhere down the line, you will hit a bottleneck. So, how do you effectively process these leads and follow up with people?

Check out a rundown on everything we talked about today and listen to the full episode:

The Beginning of Agent Legend

We begin this episode with something of a personal moment for Costas Peppas because of a close friend who struggled because of the ‘system’.

This friend is a mortgage broker who found his calling as a loan officer. Other friends who knew him for a long time saw his passion for it. And he is brilliant at it! He was making tons of money and was fantastic with people. It is his calling.

But in 2006, out of desperation when the market crashed, this friend vowed to never let one lead slip through the cracks. Despite his best intentions, it is a challenge to keep up with that commitment. Managing 30 leads is a hard task for anyone.

This was Costas’s seed of inspiration for what would become Agent Legend , “Once a person reaches a measure of success in business, it is only natural to have a lot more opportunities. And the fact is, a person cannot prioritize every opportunity equally.”

An Agent Can Only Trade So Much Time and Energy

The biggest plight of every entrepreneur in any industry leveraging time in order to make business happen.

“As long as something is based on time, then an entrepreneur will hit a ceiling where they cannot do more without sacrificing other important components,” said Costas.

Costas’s point above is especially true with prospecting. It may not even be the best use of one’s time depending on who is involved. Chasing leads may not be a good dollar productive activity compared to where you’re really needed.

The Paradox of Successful Agents Explained

When an entrepreneur is successful enough, they can trade dollars for leads. But, the fact is, they do not have the time to chase leads the way they did when they could not afford it.

If they have the time to chase leads, they do not have the money to generate them. And if they have the money to generate them, they do not have the time to follow up. I think this is where the disconnect is made.

Costas goes on to explain, “There are a lot of people in this industry who make a living by making people feel bad that they’re not doing enough. They make people feel like they do not care about these leads.

“I go the other way. If you are good at what you do, then you should never have time to chase leads.”

Other topics we covered on the show:

  • It is important that people enjoy working on whatever part of the business is at hand. There is always a way for people to grow business in a fun and enjoyable manner. [00:17:39]
  • We also touched on outsourcing and when to hire people to help you out. [00:22:08]
  • Then, we talked about how hiring people is in line with The Paradox of the Successful Agent . Hiring people is simply a path among many and becoming good at hiring people takes time to master. [00:25:00]
  • Next, Costas dived into second-nature skills and how we often forget that sometimes, it might take time for other people to reach the same level of mastery regarding our innate skill set. [00:26:08]
  • After touching on different strategies to generate more business and avoid the roller coaster of revenue , we move on to specific solutions and what it looks like to have follow ups done by Agent Legend . [00:32:48]
  • What is the one element that makes follow up effective? Consistency. We share examples to illustrate the power of delivering consistent messaging in your follow ups. [00:38:34]
  • And then, we discussed the different platforms of conducting follow ups such as email, voice calls, and SMS. We weigh the pros and cons of each one. [00:42:57]
  • Next, Costas detailed the different lead sources integrated with Agent Legend . [00:51:25]
  • We also talked about a campaign that we, at Real Estate Growth Hackers , set up for Agent Legend . Go check it out at RealEstateGrowthHAckers.com/Go/AgentLegend , play with it, run some leads through it, and see what kind of response rates you get.

Ready to Get Started with Agent Legend or Still Have Some Questions?

Support The Real Estate Growth Hackers Show and tell them we sent you by using this link to check out Agent Legend & connect with Costas Peppas: RealEstateGrowthHackers.com/go/AgentLegend/

Connect with Costas Peppas:

LinkedIn Profile: LinkedIn.com/in/costas-peppas

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

Want More Leads?

Get instant access to our Ultimate Collection of 769 Marketing Ideas for Your Real Estate Business.

769 Marketing Ideas to Grow Your Real Estate Business

Enter Your Best Email Below To Tell Us Where To Send Your Access To The Ultimate Collection Of Real Estate Marketing Ideas And Future Updates

*We Hate Spam. Your Privacy Is Protected.

Real Estate Growth Hackers Founder

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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