Real Estate Industry-Specific Copywriting and Direct Response Strategies
In this episode of the Real Estate Growth Hackers Show, I speak with Carlos Redlich — a highly sought-after direct response copywriter and marketing consultant. Carlos has worked with all levels of entrepreneurs from six-figure startups to nine-figure mammoths. Our guest today enjoys the work he does while traveling the world and learns about new cultures.
Carlos’s primary mission is to deliver as much value as he possibly can to fellow marketers, copywriters, and real estate agents.
Today, Caros will talk about how to lower your ad costs with a good copy. We are also talking about how to get your leads to book calls with you through email and we are going to talk about his five-step formula for writing Facebook ads that convert.
Here is a rundown on everything we talked about today:
Between Copywriting and Product-Based Business
We begin this episode with Carlos’s day-to-day business life. What exactly does Carlos do exactly?
As of this writing, Carlos is in the middle of transitioning from taking on a lot of copywriting clients to selling his own products related to martial arts. Carlos has one of the biggest martial arts groups and pages on Facebook called the I Love Jeet Kune Do.
Carlos has built a huge following on Facebook and he is now focused on turning that following into a real business.
Best Copywriting Tips that Can Lower Your Ad Costs
Carlos started with this advice for people who have not yet run even a single Facebook ad, “If you haven’t run a Facebook ad yet. Go do it now. There are so many videos on YouTube and more free resources online that will teach you how to run Facebook ads.”
But running ads is never enough. People have to engage with your ads—with your message—for it to serve its purpose.
“I have done copywriting work for clients and some of their Facebook ads were simple statements like, ‘Buy Your Home Here.’ Although ineffective, you can still reach people through that barebone copy. However, the cost to reach people through those types of ads is going to cost more,” observed Carlos.
You need to ask the right question first. So let’s say that you are targeting people who may be looking for a home.
Carlos gave this example, “Are you looking for a home in the Phoenix Arizona area?” Just by adding that ‘yes’ question at the beginning of your ad, you can effectively lower your ad cost. This simple ‘yes’ question will get more people to stop scrolling, say ‘yes’ to your ad, and engage with you.
Other topics we covered on the show:
- We talked about why asking a simple ‘yes’ question simply works so well that it effectively lures people to engage with your ads. [00:11:45]
- Next, we covered how asking the right questions increases engagement with the people you’re targeting. [00:14:21]
- And then, we talked about great tips to get really testimonials from your clients. [00:22:46]
- We also talked about how people are story-driven creatures and how marketers utilize this to tell stories that resonate with the right people—potentially leading to more improvement in your business. [00:25:31]
- Getting people to book calls with you through email [00:29:15]
- And then, we listen to Carlos’s take on balancing DIY methods with investing on the right. [00:58:10]
Ready to Get Started with Carlos Redlich or Still Have Some Questions? Connect with Him Through the Links Below:
- Facebook Profile: Facebook.com/carlos.redlich.3
- LinkedIn Profile: LinkedIn.com/in/carlosredlich
- Instagram Handle: @carlosredlich
We Have Resources for You!
Also, Carlos mentioned these items on the show. You can find them on:
Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.