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Optimizing Your Marketing Funnel for High-Ticket Sales

In this episode of the Real Estate Growth Hackers show, Zach Hammer interviews Eddy Miranda, a fractional CMO and high-ticket coach with over two decades of experience in digital marketing. Eddy has worked with Fortune 500 companies, top-tier influencers, and brands looking to scale fast, including Grant Cardone and Brandon Turner.

Throughout the interview, Eddy shares his insights on optimizing marketing funnels for high-ticket sales, drawing from his extensive experience working with various clients across different industries.

Key Takeaways

1. Ad objectives make a massive difference in the success of your campaigns.

2. Optimizing your offer and landing page copy is crucial for attracting the right audience.

3. Value stacking can help differentiate your offer from competitors.

4. The placement of your offer in the overall lifecycle can significantly impact its success.

Ad Objectives Matter

Eddy emphasizes the importance of selecting the right ad objective based on the end goal of your funnel. For example, if the primary goal is to generate purchases, setting the ad objective to “Purchase” can lead to better results than using a “Lead” objective.

By aligning the ad objective with the desired outcome, you help the ad platform optimize for the right audience, ultimately leading to improved performance and a higher return on ad spend (ROAS).

Optimizing Your Offer and Landing Page Copy

To attract the right audience, it’s essential to optimize your offer and landing page copy. Eddy suggests:

  • Calling out your target avatar specifically in the ad copy
  • Providing clear directions and a strong call to action
  • Ensuring the messaging is 100% clear and easy to understand

A confused mind always says no, so clarity is key in your offer. Speak the language of the person you want to attract, and focus on their specific pain points and desires.

Value Stacking for Differentiation

In a competitive market, value stacking can help your offer stand out from the rest. Instead of engaging in a price war, focus on adding as much value as possible for the same price.

For example, when working on Grant Cardone’s book funnel, Eddy added additional resources like worksheets, guides, and calculators to increase the perceived value of the offer. This approach not only improved the funnel’s profitability but also made it more attractive to potential buyers compared to purchasing the book alone on Amazon.

Offer Placement in the Lifecycle

The placement of your offer in the overall lifecycle can significantly impact its success. Eddy discusses two different approaches:

1. For lower to mid-ticket offers, start with a webinar to nurture the audience, followed by a self-liquidating offer or book funnel to retarget non-buyers.

2. For higher-ticket offers ($5,000+), begin with a self-liquidating offer to build a buyer’s list, then retarget buyers with a video sales letter and book a call with the sales team.

By structuring your funnel based on the ticket price and the end goal, you can maximize the potential of your audience and avoid having offers compete against each other.

Conclusion

Optimizing your marketing funnel for high-ticket sales requires a strategic approach that considers ad objectives, offer and landing page copy, value stacking, and offer placement in the lifecycle. By implementing the insights shared by Eddy Miranda, real estate professionals, and team owners can improve their marketing efforts and scale their businesses more effectively.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

If you want to know more about Eddy Miranda, you may reach out to him at:

Connect with Zach Hammer: https://realestategrowthhackers.com/

https://www.linkedin.com/in/zachhammer/

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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Get instant access to our Ultimate Collection of 769 Marketing Ideas for Your Real Estate Business.

769 Marketing Ideas to Grow Your Real Estate Business

Enter Your Best Email Below To Tell Us Where To Send Your Access To The Ultimate Collection Of Real Estate Marketing Ideas And Future Updates

*We Hate Spam. Your Privacy Is Protected.

Real Estate Growth Hackers Founder

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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