How to Leverage Social Media for the Modern Real Estate Agent
In this episode of the Real Estate Growth Hackers Show, Rachel Adams Lee shared valuable social media strategies that a modern agent can use to stay in front of the right people and grow the business.
Here is a rundown on everything we talked about today:
How did Rachel get into the Real Estate World?
Coming from a family of Real Estate brokers, Rachel was convinced that she would never follow suit and work in real estate. But despite that impression, Rachel began her Real Estate career in January 2021.
She had a rough start in Real Estate, working at a full-time post that she wanted to quit, as an unlicensed agent. Motivated to change her situation for the better, Rachel took a class called “Bold” — a Real Estate sales course packed with personal growth lessons.
Through that course, Rachel came across a quote that literally rocked her entire world.
It said, “Change the way you look at things and the things you look at changes.”
At that moment, she realized that she was stuck with a scarcity mindset — the reason why she was unable to grow and leave her full-time job. The realization hit her. And armed with nothing but zeal and a stack of business cards, she quit her job and worked as an agent at Keller Williams Realty.
The Growth Happens In the Uncomfortable
One key lesson that Rachel has learned early on in her career is that people have highly optimistic conceptions than what the reality ever is. And she has had some major struggles early on in her career because of this. We talked about some of those obstacles and how she was able to leverage the power of social media to overcome those hurdles and grow her business.
“You’re going to be tested in any new career,” Rachel revealed some key moments that helped propel her forward.
The first of these trials happened six months into her Real Estate career. Rachel needed to get to a showing but ran out of gas in her car. In fact, her gas tank has been empty for three days. Not giving up, she was trying out ways to siphon gas from their motorcycle into their car while wiping her tears of frustration from her face.
It was at this low moment of struggle that a neighbour saw her and helped her out — giving her $20 so she could reach her showing on time. And she did! The best thing about that moment was that Rachel successfully closed a deal with her clients.
That was one of the moments that pushed Rachel forward and away from living paycheck to paycheck. She realized that what she was doing before clearly was not working and that if she wanted a better life then she clearly had to make different choices.
“The growth happens in the uncomfortable. So I’m drying my tears and I tell myself that this is never going to beat me. I am meant for greatness.” Rachel looks back on that moment of realization that she really wants to be in the real estate business long-term.
Creating a Positive Image for Local Real Estate Professionals
Rachel was 26 years old and a brand new Real Estate agent. During this time, there was such a negative reputation for Real Estate agents.
“We were not called Real Estate professionals, we were called Real Estate agents”, Rachel recalls wondering about why people rapped Real Estate agents and assumed them to be the sleazy salesman.
“What did we ever do to deserve such negativity?” she wondered.
Rachel quickly discovered that those agents were all about what they could get out of a deal. They were focused on their commissions and constantly thinking about what they could get.
That was not going to work for Rachel. She did not want to talk about what she could get; instead, she wanted to talk about what she could give and what value she can add to the community.
“So, I created a 12-Touch Value Campaign. It is basically a list of 12 things that I can add value to the community throughout the year when I’m door-knocking,” shares Rachel.
For example, in July she would point out the best spots in the community to watch the fireworks on the Fourth of July; October would be pumpkin patch locations; in December would be the best Christmas Lighting locations; and more things that Rachel did to offer value to her community.
Other topics we covered on the show:
- Breaking free from the paycheck behind paycheck lifestyle. [00:02:30]
- Adding value to the community through Rachel’s 12-Touch Value Campaign. [00:10:11]
- Next, Rachel shared the story of her first listing from her door-knocking efforts [00:11:14]
- Business systems are vital for any Real Estate business. We talked about the factors that motivated Rachel to develop her systems and the boundaries she put up for her and her clients. [00:16:17]
- If you are not running your business, your business is running you. Rachel talks about living their lives by design — doing what they want, when they want, and with who they want to do it with. [00:18:33]
- We also talked about omnipresence in social media and social media agenda [00:21:58]
- And then, Rachel covered some powerful lead generation strategies on social media through authentic communication and adding value to others. [00:25:24]
- Next, we covered Rachel’s goals for 2019 [00:27:13]
- After that, we covered scripts and how Rachel includes scripts as vital elements in her business systems and preparations. [00:32:45]
- We also tackled a very important skill when navigating social media — how to handle your haters [00:36:47]
Ready to Get Started with Rachel Adams Lee or Still Have Some Questions?
Support the Real Estate Growth Hackers show and tell them we sent you by using this link to check out Rachel Adams Lee Group at Keller Williams Real Estate & connect with Rachel and her team!
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As a real estate coach, Rachel Adams Lee has coached over 4,000 people and she loves every moment of it! Her passion has led her to write a book, From Lost to Found in 90 Days: Your Journey to Self-Discovery and Ultimate Happiness.
Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.