How to Find Real Estate Listings During a Low-Inventory Seller’s Market
Today, on The Real Estate Growth Hackers Show, Andrew Detwiler and Glenn Benedict share strategies on how to find listings that Real Estate agents can use in today’s low-inventory seller’s market.
Here is a rundown on everything we talked about today:
How to find listings in today’s low-inventory market
The idea behind an investor’s success is the effort and the many tools they use to discover off-market properties. But if you take that idea and look at what they are really good at, you will realize they are good at communicating, driving home the point, being authentic, and real.
Oftentimes, Real Estate agents do their marketing with a gloss overlay of, “I will make your dreams come true”.
Whereas an investor just comes in and says the statement, which can read fast as you’re driving by like, “I’ll give you cash”, “I’ll close on the date of your choice”, or “We’ll get out, you don’t have to do anything about it”.
Real Estate agents will be able to find more of these off-market deals using the tools that Andy has built. These tools will help agents capitalize on their abilities, knowledge, and education. They would also have an opportunity to practice guerilla marketing tactics.
Is direct-mail marketing scalable?
Andy and Glenn have learned in direct response marketing to send out a mailer at least four times in order to get a response. Also, be authentic in your communication. Avoid being spammy. It is also important to show who you are as an agent, what do you look like, what’s your voice, etc…
As problem solvers, they have gone through the typical challenges that a Real Estate agent has when it comes to sending out sequential drip campaigns.
At Print Genie, they write up copies with a little bit of the agent’s voice for it to look authentic. The goal is to tap into that sensory motion of the receiver.
How important is sending out multiple direct mails?
Send out a campaign of three or four postcards with a letter, text, and emails. All of those things help to build that relationship. In the end, a Real Estate agent can be their best friend.
If they are going to sell their home, they are going to do it with an agent they trust.
Another important factor in multi-touch marketing is timing. No matter where people are in their life, hitting on them several times will make them remember an agent especially when they are finally motivated to push through the process.
Other topics we covered on the show:
- Print Genie also implements multi-format direct mail marketing for each of its campaigns. We discuss the importance of this strategy in direct mail marketing. [44:43]
- How beneficial are multimedia follow-ups in direct mail campaigns? [49:03]
- We also talk about how real estate agents can level up their marketing using Print Genie’s strategy. [59:00]
- Print Genie‘s price range per print [01:13:20]
- Andy’s quick advice for all the Real Estate agents who want to focus on the nearest neighbor approach and run a campaign. [01:22:20]
Ready to Get Started with Print Genie or Still Have Some Questions?
Support The Real Estate Growth Hackers Show and tell them we sent you by using this link to check out Print Genie & connect with Andy Detwiler and Glenn Benedict: RealEstateGrowthHackers.com/go/PrintGenie/
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Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.