How Strategy, Execution & Results Drives Growth and Profitability
In this episode of the Real Estate Growth Hackers Show, I speak with Chris Wyatt. Chris has managed over $6.5 million in ads in the past four years across multiple channels, that’s Facebook, Google, Bing, Yahoo, and other third-party networks all over the place.
He also helps people generate leads and automate their marketing strategies. Chris has been doing marketing since about 2007, helping real estate agents during that time amongst other clients.
Today, Chris will talk about lead generation and marketing automation for real estate agents and how strategy, execution, and results help them drive growth and profitability.
Here is a rundown on everything we talked about today:
The Three Elements
Chris focuses on helping his clients with the three elements: strategy, execution, and results.
He mentioned that when it comes to strategy, many people talk about it, but nobody really executes. This is the reason they get poor results. On the flip side, they’ve got a bad strategy then go out and take massive action. But with that, they get mixed results, and what ends up happening is it goes all the way back to each other.
The process starts with strategy then execution, from that process people get results. Once they get results, what they need to do is refine the process. They refine based on the numbers and the data that they’re getting.
Targeting Audience in the Real Estate Space
Targeting a specific audience depends on the agent, and on the market. For instance, if an agent is in an area where there’s a high military presence, the agent should try to target military individuals. Generally, for the most part, they are more serious buyers and serious sellers. Targeting those individuals who are in that space is a really good way to generate leads And for the most part, their credit tends to be a little bit better.
The next audience targeting tip is to go after sellers because when you need to work with an agent that needs to see results, sooner than later, it’s easier to help them identify somebody who’s looking to sell a house. Get them in front of the sellers and let them pitch themselves to that person.
Other topics we covered on the show:
- Who are the specific people that an agent should be targeting when it comes to open house style Facebook ads? [00:24:05]
- Ways on how to make your campaigns successful [00:26:03]
- Top reasons why crisp images for real estate campaigns are very important [00:31:24]
- Two different styles of ads that are particularly most successful for an open house [00:34:09]
- The specific process after running a lead ad [00:37:03]
- Tips for running lead ads and obtaining more leads [00:38:56]
- Follow up sequence to both get the best extraction of value from leads and get as many people as possible to the open house. [00:47:28]
Ready to Get Started with Chris Wyatt or Still Have Some Questions?
Connect with Him Through the Links Below:
- Facebook Profile: https://www.facebook.com/ChrisWyattSpeaks
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Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.