Helping Lenders & Real Estate Agents with Digital Marketing
In this episode of the Real Estate Growth Hackers Show, the founder of FortyWeb.com—James Miller—joins Zach to talk about a Real Estate Agent’s valuable relationship with Lenders.
James is a veteran digital marketer, devoted father, and tech geek! He brings his years of experience as a business analyst and project manager—who worked for tech startups in the valley—to his own agency. He founded FortyWeb where he and his team of marketing experts can help take your marketing to the next level.
Join us as we cover tips and strategies to create long-term and effective relationships between agents and lenders.
Here is a rundown on everything we talked about today:
Marketing Tips for “Free” Social Media Platforms
James talked about how he got into marketing and how he began working with lenders.
We began the conversation with how James found his way into the marketing industry as a musician. He was really cutting his teeth in promoting his brand—putting the word out and trying to get people to attend the live shows.
Note that with platforms where you do not pay anything to use, like Facebook in 2012, the developers have full control over your resources within that system. With just a flip of their switch, your marketing methods on their platforms may no longer work.
So, it is very important that people make a conscious effort to use audiences from platforms like Facebook to build a list you can continually market to. That list could consist of emails, phone numbers, or even addresses. Whatever the list may be, the important thing is to have a list of people who are interested in hearing your information.
What is Digital Sharecropping?
One of the most dangerous threats to your content marketing strategy is digital sharecropping—you are basically building your audience on someone else’s land.
We discussed how it is best to create a plan of action to transition people away from platforms like Facebook and into something that you, the business owner, can control.
These platforms sell user attention and despite the dangers to keep note of—as mentioned above—there are benefits too. One of those benefits is that platforms like Facebook are relatively cheap. Even when everybody is ‘playing on Facebook right now and the cost is going up across the board, still the platform is fairly cost-effective.
James also enjoys tremendous success in terms of provable ROI spent on Facebook particularly in the mortgage and real estate industries.
Other topics we covered on the show:
- James shared a quick guide to what types of real estate agents would be the best long-term partners for lenders. [00:15:33]
- And then, we flip the question around. We talk about what real estate agents should be looking for in lenders? [00:21:29]
- Next, we talked about how to close business effectively. Just like most businesses, people will have different goals. James shared tips on how to make sure that the real estate agent and the lender are in alignment with both of their goals. [00:23:48]
- We also dissected the relationship between a real estate agent and the lender. How does it actually work? When a real estate agent finds the right lending partner, what does that actually look like to start that relationship? [00:28:43]
- Real estate agents need to remember that no matter who the lender is, they must do direct-to-consumer lead gen. They must actively invest dollars on digital advertising whether it’s Facebook, LinkedIn, or whatever. Like all types of relationships, both parties must bring something to the table—each must have something to offer. [00:32:47]
- Next, we explored scenarios where the real estate agents already have a great relationship with the lender. James shared tips on how to make sure that the great working relationship remains effective long term. [00:39:07]
Ready to Get Started with James Miller or Still Have Some Questions?
Check out FortyWeb.com and connect with James and his team!
Other ways to connect with James:
We Have Resources for You!
Also, James mentioned these items on the show:
Real Estate Growth Hackers Founder
Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.