YouTube video

Case Study: 30 Days of Posting on Facebook with AI – What I Learned

In this case study, Zach Hammer shares his learnings from a 30-day Facebook posting experiment. The goal was to build a consistent posting habit while testing various factors that impact post-performance, such as:

  • Do pictures matter and what matters about them?
    What types of posts work or don’t work? 
  • Does engagement actually matter for post-reach?
  • How much content can be generated with AI?

Here are the key takeaways and surprising results from Zach’s social media experiment.



Building the Habit of Consistent Posting

Zach used a tool called stickk.com to add stakes and consequences if he failed to post daily.

If he didn’t post, $5 would be donated to a charity he found abhorrent. This motivated him to stay consistent.

Having an “army” of people, like his kids, wife, and friends, reminding him also helped reinforce the habit.



Engagement Matters, But It’s Not Everything

Engagement does correlate to increased reach, but it’s not a guarantee.

Some posts with very high engagement rates (27%) still had lower reach compared to others.

So while optimizing for engagement helps, it’s not the only factor in post-reach.



The 2-Day Engagement Lift Window

Zach tested whether a high-engagement post could lift the reach of subsequent posts.

He found that posts about 2 days after a high-engagement one often got decent reach. But by day 3, the correlation went away.

This suggests a 2-day window to capitalize on the engagement lift from a high-performing post.



Pictures Matter, But Not How You’d Think

The relevance of the picture to the post content made almost zero difference in performance.

What did matter was:

  • Having Zach himself in the photo 
  • Photos that felt personal/selfie-style vs professional/stock-like
  • Eye-catching, interesting photos in general

People seem to engage more with posts that feel personal rather than ad-like.



Crafting Posts That Perform

Some key elements of posts that performed well:

1. Offering clear, desirable value

  • Communicate a dream outcome that’s achievable with minimal obstacles
  • Prompt engagement by asking people to request the valuable thing you’re offering


2. Hooking interest in the first 3 lines 

  • Think of the first 3 lines as your headline 
  • Open a curiosity loop that makes people want to click “see more”
  • Story-driven posts hook interest by opening with a dramatic, unresolved situation


3. Stating a strong, contentious opinion

  • Even a short post that takes a stand on a debated topic can strike a nerve and spread

Leveraging AI to Personalize at Scale

Zach was able to infuse his posts with personal stories and perspectives by:

  • Having transcripts of conversations, meetings, etc. 
  • Prompting AI to pull out relevant stories/ideas and craft posts around them
  • Giving AI his point of view to flesh outposts that felt authentic to him

This allowed him to turn everyday interactions into multiple post variations quickly, while still keeping his voice and experiences front and center.

Key Lessons Learned

  • Stick with it for at least 30 days to see relationship-building results 
  • Optimize for engagement, but know it’s not the only factor
  • Make photos personal, eye-catching, and featuring you
  • Hook interest fast in the first 3 lines
  • Take strong stances to strike a nerve
  • Use AI to extract personal stories at scale

By applying these takeaways, you can build a consistent posting habit that keeps you top of mind, sparks conversations, and ultimately drives real business results.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

https://realestategrowthhackers.com/

https://www.linkedin.com/in/zachhammer

https://realtorwaitinglist.com

                        https://www.linkedin.com/in/charliemadison/ 

Tools that were mentioned: https://www.stickk.com/

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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Get instant access to our Ultimate Collection of 769 Marketing Ideas for Your Real Estate Business.

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Enter Your Best Email Below To Tell Us Where To Send Your Access To The Ultimate Collection Of Real Estate Marketing Ideas And Future Updates

*We Hate Spam. Your Privacy Is Protected.

Real Estate Growth Hackers Founder

DSC01591 copy

Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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