YouTube video

4 Agent Archetypes

In this episode, Zach Hammer breaks down the main strategies agents use to find business. He explains there are four archetypes – the Prospector, Networker, Converter, and Marketer. Each approaches the business in a different way, from outbound cold calls to generating warm leads. But Zach stresses that with the right framework, any agent can achieve success.

His co-host, top agent Charlie Madison, jumps in to share real-world examples. Charlie discusses how he’s implemented networking systems to develop lasting client relationships. Even when leads come from offline outreach, he walks through the sales process he uses. For converters, it’s about guiding strangers into clients through automation and scripts. Both Zach and Charlie agree the key is playing to your strengths. If you hate rejection, prospecting may not be the move.

In their discussion, Zach and Charlie emphasize testing multiple strategies isn’t necessary – focus on where your energy comes from. Still, most will need marketing elements like content for long-term impact. Their insightful breakdown of the archetypes provides a path for agents of any style. Listeners learn how blending approaches, like networking combined with content, leads to sustainable real estate success.

Other subjects we covered on the show:

  • Marketing DNA test discussed by Charlie
  • Why understanding archetypes matters for leading real estate teams
  • Advantages and disadvantages of the Prospector archetype 
  • Tips for determining if prospecting is the right fit for your personality
  • Outbound warm relationship building as the Networker archetype
  • Systemizing networking approaches for reliability 
  • Converting inbound cold leads effectively as the Converter 
  • Implementing sales processes and automation 
  • Generating inbound warm leads at scale as the Marketer 
  • Building influence and experience over the long term 
  • Protecting your energy levels is key to sustainment 

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

If you want to know more about Charlie Madison, you may reach out to him at:

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

Want More Leads?

Get instant access to our Ultimate Collection of 769 Marketing Ideas for Your Real Estate Business.

769 Marketing Ideas to Grow Your Real Estate Business

Enter Your Best Email Below To Tell Us Where To Send Your Access To The Ultimate Collection Of Real Estate Marketing Ideas And Future Updates

*We Hate Spam. Your Privacy Is Protected.

Real Estate Growth Hackers Founder

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Zach Hammer

Zach Hammer is the co-founder of Real Estate Growth Hackers. Over the last 36 months Zach and his team have managed ad budgets well over $100,000, generated over 25,000 real estate leads, and helped create over $50,000,0000 in business revenue for their clients. Zach is also a highly sought after speaker and consultant whose work has impacted some of the top Real Estate teams and brokerages across the country.

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