How a Team Increased their Leads from Listings Overnight by 30%
“Big doors swing on little hinges.”
W. Clement Stone
How would you like to instantly increase the number of leads you generate off of your listings with minimal effort and minimal cost?
That’s exactly what happened when we added one simple strategy to the listing signs of a team in Las Vegas.
What was the method?
SMS Sign Riders
What are SMS Sign Riders?
These are signs that you can hang below your current listing signs. The key element about what makes them work is that they give potential buyers an immediate way to get more information about a property.
Instead of being limited to a flyer, the “Virtual” flyers that you send using an SMS Sign Rider can contain a ton of pictures, links to videos, nearby schools, nearby businesses, and even include things like mortgage calculators.
This combined with the IMMEDIATE nature of receiving the information via text motivates people passing by your signs to take action right away.
The biggest benefit to this is that as soon as the person texts in for the information, not only are they being shown the information about your listing, but YOU also receive their phone number via an instant notification.
What Kind of Results Did they Get?
When we implemented this with the team in Las Vegas, the change in lead flow was immediately apparent. As soon as the signs went up, the leads started coming in.
Leads generated off of listings were already the third biggest lead source for this team, but this one change increased the number of leads coming in from listings by 30% by the next month – and this was without decreasing lead flow from the other sources either (ie – we didn’t just cannibalize another lead source to generate these leads).
Why is this powerful?
When do you think it is best to talk to someone who has looked at your listing?
- As they are standing right there in front of the listing wanting more information?
- After they’ve driven away and move on with their day?
Of course it’s going to be as they’re standing there!
When these lead’s come in, you can call them immediately and know they are standing right in front of the house. You can answer their questions right then and gather more information to find out exactly how you can help them.
If you call them quickly, you’ll not only find that you’ve generated more leads, but that you get more closings because you’re able to be immediately relevant to what they’re thinking in that moment.
If you’d like to get started generating more leads with SMS Sign Riders for your listings, click here to get more leads